Browsing: students

The Vice Chancellor of the African School of Economics (The Pan-African University of Excellence), Abuja, Prof. Mahfouz Adedimeji, has charged  new students of the university to make a judicious use of their time, noting that the present is a fleeting moment that soon becomes the  past.

KALAMAZOO, Mich.—A team of Western Michigan University Haworth College of Business digital marketing students has claimed first place at the 2026 Digital Marketing Competition, hosted by Purdue University Northwest’s College of Business. This is the second consecutive year that Western students have placed first, with four other WMU teams ranked in the top 25, reaffirming…

Students constantly jump between multiple tabs and chat notifications while trying to finish their course assignments. However, switching between distinct cognitive tasks can reduce productive time due to the mental friction of refocusing. Because of these broken schedules, traditional study methods often fail. Standard textbook chapters stay half-read, and complex online courses end up abandoned.

To get ahead in today’s competitive landscape, marketers must combine technical AI and data skills with creative human storytelling and ethical, data-driven strategies. At the Leavey School of Business, we know staying ahead of digital marketing trends is essential for any prospective student looking to make an impact in Silicon Valley and beyond.