Browsing: strategy

Food and beverage titan PepsiCo owns many household names. But its marketers never expected them to become household ingredients.

Ulta Beauty has launched its own plugin on ChatGPT to offer AI-powered personalized beauty recommendations and shopping efficiency. 

The average internet user spends roughly six hours and 40 minutes online daily. For businesses aiming to build brand recognition and attract customers, they need to reach them where they are: on their screens.

Nike’s social media strategy isn’t just about selling products—it’s about chasing the impossible and shaping global culture. The brand’s historic legacy built on athlete partnerships has made Nike the blueprint for social media success in any industry.

The federal government says it will invest $1.75 billion to support startups and keep them in the country.

The airline has “a huge head start” offering high-speed in-flight Wi-Fi, CEO Scott Kirby said. “So a lot of new customers are going to try us.”

China is the only country other than the United States that controls substantial portions of nearly all the technologies required for artificial intelligence – the so-called AI stack. China has cheap electricity and critical minerals upstream, semiconductors and their software ecosystems in the middle, and models at the end. It is also working on governance,…

Digital marketing has completely changed how businesses connect with their customers. With so many people online these days, companies are moving away from traditional marketing and embracing the digital world. In fact, a Statista report mentions that over 67.9% of the global population is now online, giving businesses a huge opportunity to reach more people…

The Campbell’s Company CPB is sharpening its focus on digital and artificial intelligence (AI)-enabled marketing to expand consumer engagement and capture more everyday cooking occasions. The company is adapting marketing and recipe strategies across social, digital and emerging AI-enabled platforms, aiming to strengthen the relevance of its products in daily meal preparation. A key part…

TrafficBloom announces updates to its fully managed, multichannel content marketing service, offering small businesses expanded campaign options across articles, blogs, videos, podcasts, and more.