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For the past two decades, we’ve let our success be defined by clicks, impressions, click-through rates, rankings, and everything else that Google would throw our way. Then came AI, and all of a sudden we started paying attention to new metrics like brand citations, prompt coverage, and conversions from AI referrals, among many others that…

Search engine optimization (SEO) is essential for websites. It’s a blanket term for the processes that webmasters use to improve their sites’ chances of ranking well in search engines, especially Google, the market leader. Whether your site is powered by a web hosting service or a website builder, SEO is the way to go to…

The animal kingdom is ruled by open sexual relationships. Bats, beetles, and bonobos all have multiple partners over a season or a lifetime. Barnacles and barracudas don’t even get to pick their partners, simply spewing their eggs and sperm into milky clouds underwater. But it’s much rarer to be a nonmonogamous bird. An estimated 90…