Browsing: splits

Check your bank statement, and you will probably find a subscription you forgot to cancel. Maybe it is a streaming service you opened twice, or a fitness app left over from a January resolution.

Get our free local reporting delivered straight to your inbox. No noise, no spam — just clear, independent coverage of Marblehead. Sign up for our once-a-week newsletter.

New research shows that Americans’ use of home delivery continues to be split sharply along geographic lines, with shoppers in urban areas remaining more reliant on home delivery than rural households.

Live commerce is supposed to make online shopping feel human. Yet the more hours a brand wants to stream, the harder and more expensive it becomes to keep a human on screen. Automation solves the coverage problem, but it can also strip away the rapport that makes the format persuasive.