Browsing: shoppers

CRM

Forrester expects one in 20 shoppers to swap browsing for conversations with AI, and CX teams to start rehiring after two years of cuts. Its analysts spoke with CX Today to explain what the 2027 predictions mean for brands trying to earn trust, rather than just automate their way forward.

You can picture the shoes you want: white with teal and orange details, finished with a translucent sole. Getting a shopping website to find them can take several searches, especially when the seller’s description leaves out the details you care about. A product photograph may contain the answer, but a search engine built around matching…