Browsing: Shifts

Why This Matters to Distributors:Grainger’s latest strategy signals where one of North America’s largest industrial distributors sees future growth. Rather than relying primarily on pricing, the company is investing in customer productivity, distribution capacity, digital marketplaces, and infrastructure-related demand to capture additional market share.

Getting and keeping customer awareness in a crowded attention economy is the key to surviving and thriving in retail today, whether it’s by capitalizing on social media trends or creating viral YouTube videos that garner countless views, like serial entrepreneur and marketing expert Gary Vaynerchuk regularly does.