Browsing: Salesforces

At Dreamforce 2026, Salesforce presented its most complete vision yet for the “agentic enterprise.” It shifted the core focus away from individual apps (such as those focused on sales, services, or marketing) and unified them through a single architecture built around data, logic and AI agents.

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Salesforce, Inc. (NYSE:CRM) closed at $238.22 on September 24. The company is worth about $195.53 billion and trades near twenty-one times earnings.

We at Opus Research are pleased to welcome Sheila McGee-Smith as a contributor and collaborating analyst. In her first article for the Opus site, Sheila looks at what Salesforce’s acquisition of Fin means for Agentforce Contact Center and CX buyers and decision-makers.

Salesforce, Inc. (NYSE:CRM) remains deeply embedded with its customers despite growing concerns that artificial intelligence could disrupt its core software business. Recent customer survey data points to strong interest in the company’s platform for building and deploying AI agents, Agentforce, as the company expands the platform through new editions and capabilities.

Marc Benioff is never one to pass up a chance to take a jab at Microsoft Corporation (NASDAQ:MSFT), and Dreamforce 2026 was no different. The Salesforce CEO used the company’s flagship annual conference in San Francisco to announce AIforce, the biggest product launch Salesforce, Inc. (NYSE:CRM) has made in years, and to once again refer…

Irwin Lazar, President and Principal Analyst at Metrigy, tells UC Today that Salesforce has finally given Slack a clear job inside its AI strategy. He explains why Slackforce, AIforce, and the shift toward a headless CRM represent a renewed direction for the collaboration platform.

Jim Cramer is calling Salesforce’s massive buyback a stroke of genius, but today’s price action tells a more complicated story about whether the software giant’s rough stretch is truly behind it.

On September 18, 2026, Salesforce’s CEO Marc Benioff participated in discussions at the Dreamforce conference in San Francisco, focusing on the critical issue of AI safety alongside leaders from Anthropic, OpenAI, and NVIDIA. CRM stock has experienced an 8% decline this year amidst these conversations.

Salesforce just unveiled Koa, its first homegrown AI model built for CRM reasoning, but a gap between launch and availability raises a pointed question: can a model nobody can buy yet actually move the stock?