Browsing: real

CRM

Urban Real Estate has created a new executive role – Director of Digital, AI & Customer Experience – and appointed mathematician and data scientist Akash Singh to lead it from 21 September 2026. The group says the focus will be automating manual reporting and admin tasks so agents spend more time prospecting and building relationships,…

CRM

Predominantly, CRM in the Real Estate sector merely served as a digital ledger to track sales activity. It recorded thehether a site visit was scheduled and, eventually, whether the customer booked a property. That information remains useful, but the business question has changed. Sales heads need to know why the numbers moved, where the pipeline…