Browsing: Personalized

Increased personalization in marketing could be driving people apart, Penn professor Joseph Turow warns in his latest book.

Sportsbet, Flutter’s market-leading Australian brand, has tripled the number of customers its relationship managers (RMs) can handle, with no drop in satisfaction scores. This jump, from 400 to 1200, is no small feat in a business where personal service drives loyalty, and has been enabled by Jeeves, an artificial intelligence (AI) tool developed specifically for…

Google will allow advertisers to run personalized alcohol ads across YouTube inventory beginning Oct. 30th, where local laws permit.

Consumers are anathema to what they see as unfair pricing practices. Now, the Federal Trade Commission is giving businesses yet another reason to be wary of implementing personalized pricing.

SAS® Viya® and SAS Customer Intelligence 360 helped Liverpool FC identify highly engaged U.S.-based supporters for the Anfield to Anywhere Fan Sweepstakes

“I would say 90% of all of our interactions we send out a Zoom link, and we do a video call,” said Edward DeAngelis, CEO of QualiFi, “We call it our discovery call. It’s typically a 30 minute, very in depth discovery call with every one of our clients.”

River AI Inc., a startup that helps enterprises customize open-arly-stage funding