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CRM

Only 6% of shoppers would buy from an unfamiliar brand on an AI recommendation alone, Bazaarvoice research finds. Retail analyst and podcast host Kiri Masters explains why reviews, customer photos, and videos remain essential trust signals in AI-led shopping journeys.

Native Teams recording gives users a basic capture tool, but regulated organisations need something built for policy, retention and evidence. That gap between consumer-grade capture and compliance-grade recording is reshaping the market, pushing vendors to build purpose-made tools around it