Browsing: necessary

On Oct. 16, Spin Master co-founder Ronnen Harary visited Brandeis as part of a six-week college tour for his new book, “No Experience Necessary.” The visit included a guest appearance in an entrepreneurship and rapid prototyping class, a book signing and a pitch competition run out of the tour’s Airstream trailer, where students could pitch…

The rise of large language models (LLMs) and AI-integrated search engines is changing how readers access information. This article analyzes the shift from traditional search engine optimization (SEO) to responsive engine optimization (AEO) and generative engine optimization (GEO), and proposes necessary changes in editorial processes at newsrooms today to ensure AI systems prioritize information retrieval…