Browsing: MSPs

MSPs face pressure to turn AI adoption into measurable results. Here’s how internal productivity and evolving customer needs are reshaping AI strategies.

Dataprise and Ntiva appeared most frequently among five AI engines, but 103 of 152 MSPs surfaced only once. Ntiva’s marketing chief says the rules keep shifting.

In an update Wednesday, ConnectWise said ‘service availability’ for ConnectWise Cloud Backup, SaaS Security and Cloud Management will ‘return in stages’ and take several days.

When it comes to customer satisfaction, MSPs should examine service delivery metrics that reveal what customers experience when something goes wrong, including how quickly a technician responds to a ticket, first-call resolution, ticket reopen rates and more, says Tonya Petrozzi, business coach and consultant for Petrozzi Coaching & Consulting.

‘I see the industry going headless. You want to stay in the screen when you’re doing the work. You want your techs to stay on the ticket, and then you want to basically have all the automation happen elsewhere, and then come back to the ticket,’ says Halo channel chief Tim Barton-Wines.

Sophos finds 46% of MSPs already act as customer CISOs, while rising compliance demand is creating opportunities for higher-value security services.

MSP buyers now search across Google, AI assistants, and review sites before they ever pick up the phone, and that shift has changed what search visibility actually means. AI SEO combines traditional search optimization with strategies built for how AI tools surface and summarize information, helping MSPs show up at more points in the buying…

The best SEO agencies for MSPs are Tortoise & Hare Software, Jumpfactor, and Marketopia. Other top options include Tech Pro Marketing, MSP Camp, and Technology Marketing Toolkit.

Florida-based IT services firm Tech Rage halved its marketing budget by asking its vendors for MDF assistance. Most of its peers never bring it up.

Ransomware protection is a coordinated set of controls that reduces the likelihood of compromise, detects and contains malicious activity, protects recovery infrastructure and restores operations when an attack succeeds. It spans identity security, vulnerability and patch management, endpoint protection, EDR or XDR, incident response, targeted rollback, immutable backup and disaster recovery. No single control covers…