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Delivering strong financial results is usually enough to keep investors interested in a growth stock. But when a company consistently reports impressive numbers, the market can start expecting even more. That’s exactly what seems to be happening with Shopify (TSX: SHOP) right now.

Bonobos launched its new Shopify-powered website on the morning Ellen Pope walked onto the Total Retail Tech stage in Dallas last month. The men’s apparel brand had spent nearly two decades helping men find pants that fit, yet someone shopping online still had to make that choice without a fitting room or an expert guide…