Browsing: Missing

CRM

Organizations are accelerating AI adoption, yet successful transformation depends on more than technology. Managers and frontline teams provide the context, accountability, and empathy needed to improve employee experience without weakening customer relationships.

CRM

Salesforce has agreed to acquire Braze for $5.66B, adding real-time customer engagement to its CRM, data, AI, and content stack. But Constellation Research’s Liz Miller argues the deal is really about one missing piece: the execution engine that turns customer insight into action.

Most companies have a funnel issue that video can resolve, not a video problem. The average marketing department deems video a top-of-funnel activity and uses it for an awareness-generating film or social clips, before resorting to other means to progress the customer journey. While marketing teams draw upon many assets, their funnel strategies have no…

CRM

89% of contact center leaders expect humans to remain central to customer support. So why are employee training and workforce readiness consistently ranked as the lowest priorities in AI investment decisions? The gap between stated intention and operational reality is striking.

Over the past three years, the binding constraint on AI-assisted software development was model capability, but that has changed. Frontier models can now reason, generate code, and execute increasingly complex development tasks. The limiting factor has shifted from the model to the connective architecture around it. Most companies haven’t built that architecture yet.

Customer opinions can make or break a business, but how exactly do they contribute to growth? The link between customer opinions and business growth lies in the ability of businesses to listen, analyze, and act on customer feedback. By doing so, companies can improve their offerings, customer experience, and, ultimately, their bottom line.