Browsing: insurers

The rating engine, long the preserve of actuaries, is becoming a strategic tool for a much wider group of insurance teams. Marketing, innovation and product functions are increasingly looking to pricing technology to launch offers faster, adapt campaigns and respond to changing customer expectations.

A licensed carrier just began writing new business through a platform it doesn’t own, doesn’t fully control, and can’t govern the way it governs its own website, and the industry still hasn’t worked out what that means for the agent who used to own that customer relationship.

Insurance carriers, MGAs and agencies have spent years investing in technology to modernise distribution management, with the focus largely on automating producer onboarding, simplifying licensing and appointments, maintaining compliance and processing transactions more efficiently. But as these systems mature, a bigger opportunity is emerging. The data generated through distribution could become a strategic asset, helping…