Browsing: HubSpot

For a wider view on how AI is reshaping business software, it is worth comparing HubSpot’s move with a broader basket of peers through 36 AI small caps.

MATT MONACO•UPDATED SEP. 23, 2026, 3:03 PM ET Reviewed by Jack Kelloggand Fact-checked by Tim Sykes

Welcome to the outcomes era, a time when customers buying behaviors have changed to support the adoption of AI.

At Unbound 2026, HubSpot announced what it calls its ‘most foundational product release.” There’s something new or updated for every department, including a self-updating CRM, a new Breeze Assistant, a Marketing Studio, Context Home, and an updated Prospect Agent. Everything in the HubSpot platform is grounded in this concept of “growth context.” Let’s dive in…

HubSpot is positioning AI agents as a core CRM growth strategy, using its Smart CRM, Aviator agent platform and Growth Context graph to connect business data with AI-driven workflows. It launched new Campaign, Content, Nurture and Revenue agents while expanding Breeze Assistant adoption.

HubSpot has unveiled one of its largest product updates in years, introducing a redesigned Breeze Assistant, a self-updating Smart CRM, Context Home, Marketing Studio, and expanded AI-powered sales and revenue capabilities as the company reorganizes its platform around what it calls “Growth Context.”

On the first day of Unbound26, HubSpot unveiled updates to change how people work with AI on its platform. Instead of choosing an agent or tool for each job, users tell Breeze Assistant what they want accomplished, and it selects the agents needed to do it.

Customer relationship management vendor HubSpot Inc. is using its annual Unbound conference in Boston today to unveil what it calls its most significant product release in years: a rebuilt CRM platform powered by artificial intelligence at multiple levels that it says can act on a continuously updated view of a company’s operations.

HubSpot (HUBS) is back in the spotlight after CEO Yamini Rangan spoke at Goldman Sachs’ Communacopia + Technology Conference, where management outlined execution milestones and a revenue reacceleration framework that RBC Capital Markets views as potential catalysts.

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