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This year’s U.S. holiday sales are projected to grow 4% to 7% despite the fact that consumer confidence is declining.
Toys R Us is gearing up for a big U.S. retail expansion with plans to launch 120 standalone stores this holiday season.
Holiday shoppers are embracing AI assistants while prioritizing value and trust, according to the Cordial research report, “Holiday 2026: Consumer Shopping Insights.”
The share of those who say AI will make holiday shopping easier is down year over year, but most shoppers trust it with shipping updates or product research, a Sinch survey found.
Miss. (WLBT) – The fall shopping season officially kicks off this weekend as the Holiday Market of Jackson returns to the Mississippi Trade Mart for a three-day shopping extravaganza from September 18–20, 2026
Miss. (WLBT) – Early holiday shopping has arrived in the capital city as the three-day Holiday Market of Jackson returns to the Mississippi Trade Mart this weekend
Deloitte forecasts U.S. holiday e-commerce of $316.1 billion to $318.9 billion for November 2026 through January 2027, up 7.5% to 8.4%. Total retail is projected to grow 4% to 4.8% to about $1.7 trillion. The faster online growth rate is a planning input for fulfillment staffing and site readiness.
The holiday quarter starts in about two weeks. And for e-commerce companies, it’s the three months that matter most. Consider Shopify (NASDAQ:SHOP). The e-commerce software company earned $631 million of operating income in last year’s fourth quarter — 43% of its operating income for all of 2025.
Deloitte report: Holiday retail sales projected to hit $1.7T | Retail Customer Experience
The channel is expected to grow up to 8.4%, aided in part by consumers’ embrace of digital tools such as artificial intelligence, per Deloitte.