Browsing: Googles

Someone on Reddit asked if anyone was having success providing markdown files to LLMs. Google’s John Mueller shared his personal experience testing markdown files for LLM consumption.

For publishers and brands who built entire business models around ranking and referral traffic, the ground beneath SEO is shifting from clicks to something harder to measure but arguably more valuable, being trusted enough to be the answer itself

Reports online suggest that at least a part of Google’s August Spam Update was about removing AI-generated SEO content that was expressly created for ranking for search engines. Google recently published a research paper about catching this kind of spam, so that’s another clue.

Google’s generative UI is being introduced to AI Overviews this week, enabling interactive tools to be generated directly within search results. I covered the announcement on Wednesday.

Google is introducing AI-enhanced dashboards in Google Ads and Google Analytics, aiming to integrate reporting directly into users’ workflows. These updates use natural language processing and Gemini-powered experiences to transform how businesses manage and understand their marketing data.

Google’s Mandiant has disclosed the workings of an internal tool that uses chains of AI agents to hunt for vulnerabilities in in just two days during a live investigation into stolen corporate repositories

Google has introduced labels for AI-generated ads in its My Ad Center platform, addressing compliance issues for enterprise marketers. The shift towards AI-driven search results is creating tensions as it reduces click traffic to external sites, impacting publishers. These developments highlight the evolving compliance landscape for marketers working with AI technologies.

Google’s researchers and engineers developed the Homomorphic Encryption Intermediate Representation (HEIR) compiler project, an open-encryption. It can convert pre-trained AI models designed to operate on unencrypted data into models that process encrypted inputs