Browsing: Googles

Google’s expansion of native checkout for Shopify merchants turns agentic commerce into a practical ecommerce decision: whether to let the transaction finish inside an AI surface or keep checkout, measurement, and merchandising on the merchant’s own site.

Getting people to try your first product is one challenge. Changing a product that billions of people already rely on is another. The ambition is still to move fast, test ideas, and build something better. But when every update carries consequences at a global scale, the instincts that helped you get started may need an…