Browsing: Frontiers

1. Science in Business and Technology Management, Universiti Teknologi Brunei, Bandar Seri Begawan, Brunei

Department of Curricula and Teaching Methods, College of Education, King Faisal University, Al-Ahsa, Saudi Arabia

1. Faculty of Economics and Tourism, Bukhara State University, Bukhara, Uzbekistan

1. College of Education and Human Development, George Mason University, Fairfax, VA, United States

2. Faculty of Information Technology and Digital Innovation, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand

Department of Tourism and Hospitality Management, Faculty of Economy and Tourism, Bukhara State University, Bukhara, Uzbekistan

1. Mass Communication and Public Relations Department, College of Communication and Media Technologies, Gulf University, Sanad, Bahrain

In the present era, digitalization has become a primary tool that reshapes how individuals search for information, interact with content, and make consumption decisions. While many studies highlight the advantages of digital marketing, its potential downsides and behavioral risks remain under-discussed. This study examines the associations among digital marketing exposure (DM), cyberloafing (CB), and impulsive…

1. Research Institute for Health Sciences, Chiang Mai University, Chiang Mai, Thailand

Department of Nursing, Faculty of Health Sciences, Istanbul Beykent University, Istanbul, Türkiye