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Big companies rarely struggle with SEO because of a missing keyword list. The trouble usually starts at scale: thousands of product or service pages, several markets and languages, a CMS owned by another department, and a leadership team that wants search tied to revenue.

Hiscox’s 10th Cyber Readiness Report found that 29% of organisations suffered at least one successful cyber attack in the past year. The study drew on responses from 6,800 cyber security decision-makers, including 1,000 in the UK.