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Artificial intelligence (AI) analytics uses AI to analyze data in order to gain meaningful insights from it and drive decision-making. As AI technologies becomes more widely adopted, leveraging it for analytics purposes is becoming increasingly common. At a glance, here’s what you need to know about AI in analytics:

Predictive analytics is one of the four key types of data analytics, and typically forecasts what will happen in the future, such as how sales will shift during different seasons or how consumers will respond to a change in price. Businesses often use predictive analytics to make data-driven decisions and optimise outcomes.