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CRM

Salesforce says Agentforce Coworker usage has grown 21x in three months, with new access through Microsoft Teams and a $50 per user pricing option. Analysts Zeus Kerravala and Liz Miller see a pragmatic, predictable play, but customer impact remains unproven.

CRM

Meta, Sierra, Stripe, Shopify, and Walmart are setting rules for personal AI agents, while Adobe, Hightouch, and Smart Communications tackle the systems behind the journey. The challenge is no longer just AI adoption, but deciding who controls the customer relationship.