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The extraordinary popularity of Amazon with sellers and buyers puzzlingly has it in the sights of the Federal Trade Commission (FTC). The federal agency alleges that Amazon has inflated seller ad prices meant to attract the eyeballs of Amazon customers. The FTC’s allegations are difficult to countenance. 

GEO is an acronym now flooding many media execs’ inboxes, as vendors fall over themselves to capitalize on the wave of interest. Short for “generative engine optimization,” a growing number of vendors are pitching their GEO services to optimize content for chatbots and AI search engines, claiming they can help brands and media companies boost…