Browsing: discovery

What is social commerce? Social commerce is theintegration of social media interactionwith product discovery, evaluation, and purchasing. It allows consumers to encounter products through creators, communities, recommendations, videos, and other social content, then research or purchase them through connected social or ecommerce experiences.

eCommerce discovery has always followed a straightforward pattern where a shopper:

Pratik Shetty, Vice President and Head of Growth & Marketing at Flipkart, believes the evolution of e-commerce has brought an old consumer behaviour back in a new form. Flipkart is responding by attempting to make the platform itself more discovery-led. Shetty says the company has been increasing the role of video within its app and…

Built on Meta’s official APIs, Roster enables brands to find and evaluate Instagram creators who fit their brand, and get permission to run their ambassadors’ best-performing UGC posts as Meta partnership ads on Instagram and Facebook.

The AI Tools Speeding Up Drug Discovery Come With Risky Fine Print | Foley Hoag LLP

Google Search Console has introduced a filter to see URLs users viewed and/or clicked when searching by image.

Brands spent decades building direct customer relationships. Now, as consumers increasingly use AI tools for product recommendations, they are contending with a new reality.

The findings show that 90% of Indians notice festive advertising on social media, while three in four discover products through app notifications. Seventy-five per cent of respondents said they pay attention to festive content on idle TV screens, 67% browse their phones while the television is on, and 68% allow festive content to play in…

Basecamp Research Ltd. todayannouncedthat it has raised $140 million in funding from a group of prominent investors.

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire’s, Marriott, Havas and others