Browsing: Digital

While AI’s impact on tax is overstated, Australia’s labour market is better positioned to deal with its impacts than the US, underscoring the value of an AI-aligned GST, an e61 Institute researcher has said.

E-commerce businesses that fail to centralize product data face a compounding crisis: Fragmented systems erode brand trust, slow fulfillment, and leak revenue to competitors with unified data foundations. Whether a consumer scrutinizes a label during economic uncertainty or a business-to-business (B2B) buyer commits significant capital in a digital transaction, data quality determines trust.

If you’ve been working in digital marketing for a while, you might remember the olden days of setting up absolutely mad RegEx filters in Google Analytics (UA) to exclude known bot traffic. It was a constant battle, but you’d end up with a pretty clean filtered profile alongside the one collecting the raw data. With…

Ralph Lauren Corporation RL delivered solid first-quarter fiscal 2027 performance in North America Retail, with comparable sales increasing 9%, supported by strength in its full-price channels. Digital comparable sales also rose 8%, aided by healthy traffic trends. Digital performance further benefited from merchandising optimization and investments in full-funnel marketing activations.

Add to Google Preferred Sources Marico’s digital-first portfolio crossed an annualised revenue run-rate of Rs 1,100 crore in FY26, while e-commerce and D2C channels together reached 20% of its India business, with quick commerce at approximately 5%. The company’s India turnover grew 28% year-on-year to Rs 10,348 crore. Foods and Premium Personal Care, including digital-first…