Browsing: dead

Panda killed it. Mobile killed it. Voice search killed it. Featured snippets killed it. AI Overviews are currently in the process of killing it, apparently, and no doubt something else will kill it again before Christmas.

The examples are many: Airbnb wrote about Airflow in 2015; the Modern Data Stack emerged from a wave of posts about internal data platforms at Uber, Netflix, and others; and dbt went from an internal tool to the de facto standard of how data teams model data today. Sometimes the tool travels cleanly, sometimes it…