Browsing: Crisis

What compelled hundreds of thousands of people around the world to invest in the initial public offering of Elon Musk’s SpaceX this summer? It certainly wasn’t the company’s financial metrics. 

How you respond in the first 48 hours of a crisis can determine whether it becomes a short-lived setback or a lasting mark on your visibility, perception, and reputation. While the headlines will eventually fade and news cycles will move on, the digital footprint of that moment will remain.