Browsing: Creator

Pratik Shetty, Vice President and Head of Growth & Marketing at Flipkart, believes the evolution of e-commerce has brought an old consumer behaviour back in a new form. Flipkart is responding by attempting to make the platform itself more discovery-led. Shetty says the company has been increasing the role of video within its app and…

Built on Meta’s official APIs, Roster enables brands to find and evaluate Instagram creators who fit their brand, and get permission to run their ambassadors’ best-performing UGC posts as Meta partnership ads on Instagram and Facebook.

RuneScape creator Jagex recently hosted its annual convention RuneFest, a hub for community events and new reveals for the British developer’s many games. Sadly, one of those reveals has spoilt the fun somewhat due to unexpected generative AI use.

Corporate, distribution and store staff can now apply to be influencers for the retailer’s brand portfolio, almost a year after the program’s launch.

OneStream Live, a live streaming platform built for reaching many audiences at once, just rolled out a major update. It changes more than the way things look. The real goal was simple: make it so a content creator spends less time on setup and more time actually streaming. If you’ve ever opened a live streaming…

At the beginning of the year, not long after the release of OpenAI’s Sora 2 and its almost immediate backlash, the creator economy at largeloudly denounced generative AI content in favor of authenticity. YouTube nuked AI slop accounts, Instagram CEO Adam Mosseri released a lengthy memo about improving ranking for originality, and brands were looking…

Apple is rolling out a new round of updates for Apple Creator Studio, its collection of creative and productivity apps that includes Pixelmator Pro, Final Cut Pro, Motion, Compressor, Keynote, Pages, Numbers and Freeform.

The VisionQuestteam built a chair halfway into a wall. A stair banister stops before it reaches where it should. Sunflowers, oranges and lemons keep appearing throughout the same house, sometimes in places that make absolutely no sense. They look like the kind of mistakes an AI image generator might make, which is exactly why they…

A study from IAB found 65% of Gen Z and millennials prefer when AI chatbots cite creator content within recommendations.

The company hopes to make it easier for advertisers to discover and work with creators with the addition of new editing features, expanded APIs and more.