Browsing: creative

Creative teams face growing demand for more assets, formats, and revisions, while their scripts, references, models, and outputs often remain fragmented across tools. Creators must repeatedly transfer context and assemble results manually. With 78% of creative leaders saying demand exceeds their teams’ capacity, faster generation alone does not solve the underlying workflow problem.

Singapore’s Infocomm Media Development Authority (IMDA) is calling a creative agency pitch to develop and manage its social media content, with the appointed agency expected to sharpen the authority’s digital storytelling across LinkedIn, Instagram, Facebook and TikTok.