Browsing: creative

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Kroger has tested whether artificial intelligence can evaluate campaign creative before media spend begins and still predict what shoppers will actually buy. Working with Vidmob and MMA Global, the retailer connected visual and messaging attributes in its ads to e-commerce conversion data across Meta and Google’s DV360.

The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.

As part of the agreement, the league will be able to leverage CX Enterprise to create unique fan experiences during a time of increased cultural relevance for the NHL.

DeKalb-based design and advertising agency OC Creative recently received four national marketing awards at the 32nd annual Communicator Awards and 46th annual Telly Awards.

Generative AI has drastically lowered the threshold for producing creative concepts, allowing users to effortlessly generate visually stunning, highly immersive renderings. However, many of these images are nothing more than the product of algorithmic imagination, failing to conform to the objective conditions of real-world shooting and production. Those polished reference images will quietly raise clients’…

Kan., Sept. 15, 2026 /PRNewswire/ — Creative Planning, one of the nation’s largest registered investment advisors (RIAs), today announced a definitive acquisition agreement for RVK, Inc. (RVK), a leading institutional investment consulting firm headquartered in Portland, Oregon

SOOP affiliate PlayD expanded its creative organisation to division level and reorganised into a four-division structure. It will also broaden its business areas, including branding and game marketing, in line with SOOP’s planned launch of an integrated advertising and marketing brand in the second half of the year.

Ahmedabad (Gujarat) [India], September 8: As consumer behaviour continues to shift towards digital platforms, businesses across Gujarat are increasingly investing in social media, digital branding and online customer acquisition to stay competitive. Recognising this growing need, Ahmedabad-based 1928 Creative Studio is strengthening its digital marketing and social media services for businesses looking to build a stronger and more…

For B2B marketers, the challenge may no longer be convincing the organization that creativity matters. It’s proving what that creativity does for the business.