Browsing: consumers

Total online spend in the U.S. will top $275 billion but many will use the season to stock up on necessities

Higher bond yields, tariffs, and a spike in energy prices haven’t been enough to slow the economy down.

The way we shop has changed. A purchase that once started with a visit to a store or a retailer’s website can now begin with a social media post, a friend’s recommendation, a marketplace listing or simply a message on your phone. As more Nigerian businesses and shoppers move online, convenience has become part of…

Brands spent decades building direct customer relationships. Now, as consumers increasingly use AI tools for product recommendations, they are contending with a new reality.

Consumers are loyalty stacking at fuel pumps more than ever | Retail Customer Experience

How retailers can capitalize as consumers become more intentional | Retail Customer Experience

More than three-quarters of consumers say they have seen retailers or shopping platforms list the same product at different prices in the past year, an Akeneo survey found.

Wisconsin consumers and the state will receive more than $11 million as part of a multi-state settlement with one of the nation’s largest auto finance companies, the Wisconsin Department of Justice announced Monday.

It’s fashionable to use AI to find deals, but consumers won’t delegate purchase decisions, an ACI Worldwide survey found.

According to new research from The Harris Poll, 4As, and Infillion, more than two-thirds of global consumers view AI as largely a “marketing ploy”—one that could nonetheless make them think less of the companies loudly touting it. The new research, shared exclusively with Marketing Brew at the Cannes Lions Festival of Creativity, found that 78%…