Browsing: commerce

What does it take to build a modern B2B commerce practice that actually reflects how your business operates? For manufacturers coordinating dealer networks, distributors managing regional pricing, and enterprises selling through resellers and franchise partners, the answer is rarely simple. Contract pricing, layered account hierarchies, and legacy systems that were never built to talk to…

Shopify SHOP and Meta Platforms META are aggressively integrating AI across their platforms to accelerate top-line growth. META is leveraging AI to strengthen connections between users and advertisers, while Shopify is using the technology to link merchants more effectively with consumers. Meta’s AI investments are improving ad targeting, user engagement and content recommendations, whereas Shopify’s…

Alibaba’s BABA digital commerce strategy is evolving into a more integrated, AI-enabled retail ecosystem that could support growth in fiscal 2027. Rather than relying solely on gross merchandise volume expansion, Alibaba is enhancing merchant productivity, consumer engagement and platform monetization across Taobao, Tmall and its instant commerce offerings. The company has also revamped its merchant…