Browsing: character

The UPS Store Inc. wants small-business owners to remember that the brand is there for them during their challenges. The franchiser of 5,600 retail locations recently launched a campaign featuring its first-ever brand character, Blu, who aims to embody a UPS Store employee committed to helping small-business owners.

Blu will highlight services beyond shipping as the franchisor attempts to unify its brand messaging.

The enormous mountain of debt hanging over the economy has overshadowed the AI boom as the center of attention on Wall Street.