Browsing: changing

Back-to-school retail marketers are confronting a shopper who is both cautious and digitally resourceful. AI tools are entering the purchase journey at the moment families compare prices, search for discounts and decide which product claims deserve attention.

This is an excerpt from our Modern Retail+ Research report “The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku,” which analyzes the ad-supported streaming landscape and its role in marketers’ playbooks. The report is based on a survey of 125 brand and agency professionals, as well as individual interviews with…

Something has shifted in the conversations I have with small business owners in Singapore over the past couple of years, and it isn’t about how fast a parcel can move. It’s about who should be responsible for getting it there, whether a business needs to own and run its own delivery operation, or whether there’s…