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While many retailers jumped on offering buy online, pickup in store (BOPIS) during the COVID-19 pandemic, the service continues to provide an extra layer of customer service and a way for retailers to differentiate.

Helium 10 MCP connector linking Amazon seller data to an AI assistant interface for product research and keyword analysis. Helium 10 has released the Helium 10 MCP, a connector that links its Amazon seller dataset directly to AI assistants such as Claude and ChatGPT. Sellers can query live product, keyword, and advertising data through natural…