Browsing: Braze

Salesforce is making another major play for the future of AI-powered marketing, acquiring customer engagement platform Braze for US$5.6 billion as it builds out its capabilities in real-time personalisation and autonomous customer interactions.

SalesforceNYSE: CRM said it intends to acquire customer-engagement platform Braze in a cash transaction valued at approximately $5.66 billion in enterprise value, expanding its marketing offerings with real-time, mobile-focused customer engagement capabilities.

Braze (BRZE:NASDAQ) shares are up about 51% today (trading at about $45.50) after Salesforce (CRM:NYSE) agreed to buy the marketing software company for $47.50 a share in cash.

Salesforce ($CRM) announced October 20 that it has entered into a definitive agreement to acquire Braze ($BRZE) for approximately $5.66 billion in enterprise value. Braze shareholders will receive $47.50 in cash per Class A share. The acquisition would expand Salesforce’s marketing and customer engagement capabilities through Braze’s real-time messaging and AI-powered personalization technology.

Salesforce just agreed to spend billions in cash on a customer engagement platform, and the market is not applauding. Find out why rivals are rising while Salesforce takes the hit and whether the strategic bet on Marketing Cloud justifies the…

US software company Salesforce announced on Tuesday that it has agreed to acquire US customer engagement platform Braze for around $5.66 billion in enterprise value.

Braze serves approximately 2,770 customers, including Canva, Instacart, Urban Outfitters and Venmo.

Braze Class A shareholders will receive $47.50 per share in cash if the transaction closes.

Braze (BRZE) just paired a fresh collaboration agreement with Amazon Web Services with a slate of new AI tools, tying its customer engagement platform more tightly to generative AI driven marketing workflows.

My career has been far from linear. After graduating with a Spanish degree, I worked as an English language teacher in Madrid before relocating to London. Rather than follow traditional language routes, I reframed my degree as communication and found myself in an entry-level sales role. The next five years were a whirlwind across business…