Browsing: Braze

Salesforce’s planned Braze acquisition, Databricks’ campaign agents, Optimove’s zero-copy audiences, and Adobe’s Alpine F1 partnership all point to the same fight: who gets to turn trusted customer data into the next action, without losing speed, relevance, or control.

Salesforce’s planned acquisition of Braze was the week’s defining martech deal: the companies announced a definitive agreement on October 20 valuing Braze at approximately $5.66 billion. 

Salesforce (CRM) has agreed to acquire customer engagement platform Braze in a cash deal valued at about US$5.66b, a transaction that highlights the growing importance of AI driven marketing to the stock’s overall narrative.

Salesforce just made its biggest bet on marketing automation in years. The enterprise software giant announced it’s acquiring customer engagement platform Braze for $5.66 billion in an all-cash deal that sent Braze shares soaring 50% and signals Salesforce’s aggressive push to dominate the entire customer data stack. The deal, expected to close in fiscal 2028,…

Investing.com — Salesforce (NYSE: CRM) agreed to acquire customer engagement software company Braze (NASDAQ: BRZE) for approximately $5.66 billion in enterprise value, offering $47.50 per share in cash in a deal aimed at strengthening its marketing and artificial intelligence capabilities.

Salesforce plans to acquire Braze for approximately $5.66 billion, offering Braze shareholders $47.50 in cash per share. The deal is expected to close in Salesforce’s fiscal 2028, pending shareholder and regulatory approvals.

Salesforce has entered into a definitive agreement to acquire Braze, a US-headquartered cloud-based software company, in a transaction valued at approximately $5.66bn.

Salesforce, Inc. said on the 20th (local time) it will acquire the cloud-based software company Braze, which operates a customer engagement platform (CEP), for $5.7 billion (about 7.5 trillion won). The move is seen as an effort to strengthen marketing platform capabilities, considered a weak spot for Salesforce, Inc..

Salesforce’s planned acquisition of Braze joins deals for Sequence and Tiger Pistol in a significant week for revenue technology M&A. The transactions show vendors buying the data, decisioning, and workflow capabilities needed to respond to customer behavior and act on it in real time.

Jefferies says Salesforce’s $5.66 billion deal could spur software industry consolidation, boost marketing abilities and fuel Klaviyo takeover speculation. Shivani Kumaresan·Stocktwits Published Oct 21, 2026   |   3:21 AM EDT