Browsing: Braze

Braze (BRZE) just paired a fresh collaboration agreement with Amazon Web Services with a slate of new AI tools, tying its customer engagement platform more tightly to generative AI driven marketing workflows.

My career has been far from linear. After graduating with a Spanish degree, I worked as an English language teacher in Madrid before relocating to London. Rather than follow traditional language routes, I reframed my degree as communication and found myself in an entry-level sales role. The next five years were a whirlwind across business…

Braze published an analysis on January 27, 2026 arguing that marketing attribution is losing reliability because journeys are fragmented, privacy limits observable signals, and identity breaks across devices. Braze’s remedy is first-party data, journey-level measurement and lift experiments. The gap shows up first in reports that credit “direct” for purchases shaped elsewhere.