Browsing: brands

More significantly, brands are starting festive creator campaigns earlier and deploying creators across discovery, consideration and conversion rather than treating influencer marketing only as a festive awareness tool.

It might feel like you’ve been hearing your neighbor talk about their pickleball habit since, well, forever. But it’s only been about five years since the first Major League Pickleball (MLP) matches.

AI tools often suggest brands without directly linking to their official websites. Shero Commerce’s recent analysis found that only 2.8% of the 1,851 sources cited across Google AI Mode, ChatGPT, and Perplexity were brand-owned pages.

A campaign may leave the brand with product demonstrations, lifestyle images, testimonials, tutorials, unboxings, and other assets that could support paid media. The opportunity is becoming more valuable as creator advertising grows. According to the latest influencer marketing insights, US creator ad spend to reach $44 billion in 2026, while identifying measurement, standards, and operational…

The AI business-building platform earns a Gold, two Silver, and a Bronze Stevie® in the International Business Awards®, plus an AI Breakthrough Award for compliance innovation

Street Poller Media’s Founder and CEO Shane Ginsberg on Why Crypto and Fintech Brands Can’t Run Traditional Ads Anymore and What They’re Doing Instead

Trophy and dashboard graphic representing Best AI SEO agencies ranked in a 2026 benchmark study

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.

Fractl’s AI visibility index reveals that the vast majority of companies track their SEO strength, yet 471 high-authority brands appear infrequently in large language model responses. This gap between AI visibility and SEO authority prompts brands to consider third-party avenues.

There’s a new deliverable on the creator brief: AI visibility. As more people start their shopping journey in AI chatbots, marketers are hoping creators can help put their brand names in front of those shoppers.