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After some initial setup and tinkering, any marketing mix model (MMM) can produce a convincing chart with channel decomposition, response curves, a clean R², and a recommended reallocation. But the chart won’t show how much the data shaped the result versus how much the model’s built-in assumptions did.

Getting stuck in customer service purgatory is one of the most miserable experiences a person can have.

The global e-commerce landscape is shifting as mature giants face off against nimble infrastructure leaders. Investors must decide if Alibaba Group (NYSE:BABA) or Shopify Inc (NASDAQ:SHOP) offers a more compelling opportunity today.

For marketing and CX leaders, the value of predictive modeling isn’t in model sophistication. It’s in what the model changes: where budget gets allocated, which customers or prospects receive outreach and ultimately, the business results a campaign produces.

Visa (NYSE: V) and American Express (NYSE: AXP) are two of the most well-known financial companies that enable countless transactions each day. Although they operate in the same industry, there are subtle differences between the two that are important for investors to know. If you could only invest in Visa or American Express, these are…

MTN Nigeria is investing in cable infrastructure in the northern part of the country as part of efforts to strengthen its network and improve customer experience.

Salesforce, Inc. CRM and Adobe Inc. ADBE are two well-established companies in the enterprise software space. Both help businesses boost productivity, improve customer engagement and advance digital transformation. While Adobe dominates the creative software market, Salesforce leads in customer relationship management solutions.

Over the past few months, I’ve been running at full speed, juggling a million different responsibilities. I managed a successful state Senate campaign, worked for the Honors College, served at a restaurant, edited for the Massachusetts Daily Collegian, and maintained a full course load. Just thinking about the past 11 months already wears me out.…

Customers rarely think about the technology behind a storefront. They notice whether the site loads quickly, whether the price is right, whether a product is available, and whether the checkout works.

Treasurer Jim Chalmers would have sighed with relief at this week’s economic growth figures. Despite some preview talk of possible stagnation, we saw modest growth of 2.1% in the year to the end of June.