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There is no shortage of audience data in advertising. Marketers have access to signals from websites, devices, purchases, content consumption and countless other interactions. Every day, more information is collected, analyzed and added to an already complex picture of the people brands are trying to reach. 

CMO.Works puts AI at 15.3% of 2026 marketing budgets. Only 30% of organizations report mature AI readiness. Forrester says 83% of B2B marketing decision-makers expect higher investment, while Content Marketing Institute’s 2026 trends survey says winners operationalize fundamentals, then use AI to scale them.

Enterprise AI has entered a new era. Organizations are rapidly moving beyond assistants that answer questions to autonomous agents capable of reasoning, invoking tools, accessing enterprise applications, coordinating with other agents, and completing multi-step business workflows with minimal human intervention.