GuruFocus News
09/17/2026 07:37
Salesforce CRM Analyst Rating Update
On September 17, 2026, BMO Capital, led by analyst Keith Bachman, maintained its rating of Outperform for Salesforce (CRM) and raised the price target to $285 from a prior $260. This increase represents a 9.62% change in the price target.
- GF Value™ verdict: 27.0% undervalued (Current Price: $250.54 vs GF Value™: $343.34)
- GF Score™: 91/100, indicating strong overall performance
- Insider activity shows $1,172,740 in sells over the last three months
What’s Behind the Analyst Rating?
The recent rating adjustment by BMO Capital reflects a growing confidence in Salesforce’s ability to navigate the competitive landscape of the technology sector. The increase in the price target to $285 suggests that analysts expect continued growth and resilience in Salesforce’s business model, particularly as it leverages its comprehensive Customer 360 platform to enhance customer relationships and drive revenue.
Salesforce Inc. is a leading provider of customer relationship management CRM software, primarily delivered through the cloud on a subscription basis. With a market capitalization of approximately $206.19 billion, Salesforce operates within the technology sector, specifically in the software industry. The company has established itself as a pioneer in software-as-a-service (SaaS) since its founding in 1999 by Marc Benioff.
Is CRM Overvalued or Undervalued?
According to GuruFocus, Salesforce’s GF Value™ is calculated at $343.34, indicating that the stock is currently undervalued by approximately 27.0% compared to its market price of $250.54. This margin of safety suggests that investors may have an opportunity to purchase shares at a discount relative to their intrinsic value.
Salesforce’s current P/E (TTM) stands at 22.83x, significantly lower than its 5-year median P/E of 70.08x. This discrepancy highlights the potential for price appreciation as the market adjusts to reflect the company’s growth prospects and profitability. For more details, visit the GF Value™ page.
What Does CRM’s GF Score™ Tell Us?
The GF Score™ is a comprehensive measure that evaluates a company’s financial strength, profitability, growth potential, valuation, and momentum. Salesforce’s GF Score™ of 91/100 indicates a strong overall performance, with particularly high rankings in profitability and growth. The company’s profitability rank is 9/10, and its growth rank is 10/10, showcasing its robust financial health and expansion capabilities.
| Metric | Rating |
|---|---|
| GF Score™ | 91 |
| Financial Strength | 5/10 |
| Profitability | 9/10 |
| Growth | 10/10 |
| Valuation | 8/10 |
| Momentum | 5/10 |
While Salesforce demonstrates exceptional growth and profitability, its financial strength rank of 5/10 suggests that there may be areas for improvement in its balance sheet. Overall, the strong GF Score™ indicates that Salesforce is well-positioned for continued success. For further insights, visit the CRM stock page.
What Are Gurus and Insiders Doing with CRM?
Salesforce is currently held by 19 gurus, with 9 adding to their positions and 9 trimming their holdings in recent quarters. This mixed activity among premium gurus indicates a cautious but optimistic sentiment towards the stock. Additionally, insider selling activity has totaled $1,172,740 over the last three months, which may warrant attention from potential investors.
What This Means for Investors
The combination of a strong GF Value™ indicating undervaluation, a high GF Score™ reflecting robust financial health, and mixed guru activity suggests that Salesforce CRM may present an intriguing opportunity for investors. The stock’s current price offers a margin of safety, making it a compelling option for those looking to capitalize on the company’s growth trajectory. For more detailed analysis, check out the CRM stock page.
Frequently Asked Questions
What is CRM’s GF Score™?
CRM’s GF Score™ is 91/100, indicating strong overall performance relative to its peers.
CRM is currently undervalued by approximately 27.0%, with a GF Value™ of $343.34 compared to its market price of $250.54.
What do analysts recommend for CRM?
Analysts maintain an Outperform rating for CRM, with recent price targets indicating confidence in the stock’s growth potential.
This stock alert was generated using automated technology and GuruFocus financial data to provide readers with timely and accurate market reporting. This content was reviewed by GuruFocus editorial team prior to publication. Please send any questions or comments about this story to [email protected].
Disclosures
I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.
