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CRM

Amazon has reported that more than 400 million customers have used Alexa for Shopping in the past 12 months. The company sees the assistant as the future front door to its platform, but higher spend alone will not prove the customer journey is improving.

For ecommerce brands planning marketing campaigns, the appeal of social media platforms is undeniable. With vast, engaged audiences, precise targeting and re-targeting, and self-serve activation, they provide a cost-effective way to reach consumers. TikTok alone demonstrates this commercial pull,  projected to generate more than$34 billionin global ad revenue in 2026, with its newly restructured US…