Swish Basket, an AI-powered basketball data tracking firm selected to the 2026 NBA Launchpad cohort, has raised a $3.2M pre-seed. The round was led by Aristagora VC and included participation from Peter Kadas, Nika Capital and RGE Group. Swish co-founder & CEO Joel Bar-Eltold SBJ the company has also begun raising a seed round, for which it is targeting $8M and an October close date.
Swish equips basketball hoops with video and LiDAR-enabled sensors, which track ball movement, player biomechanics and shot statistics. Bar-El said Swish’s differentiators are the depth of its metrics and use of facial recognition technology to link athletes’ statistics to their Swish account at a “mass-market price.” Each Swish installation is comprised of one sensor per hoop and costs businesses — mainly, schools, basketball academies and camps — $2,000 per year to lease, while end users can subscribe to the Swish mobile app and track their metrics for free.
“There are two main use cases,” Bar-El said. “One is performance-driven. If I’m a school, I get coaching dashboards, so I can better manage and coach my team … The other is tournaments and challenges.”
The NBA provides an example of the latter. Swish is installing its systems at the league’s owned-and-operated international schools. “Swish is the way [the NBA] can connect [players at the schools] to one another with global tournaments, challenges, leaderboards for the best 3-point shooter, free throw shooter,” Bar-El said. “All of that is now happening.”
Bar-El said Swish is projected to have 15 live installations by year’s end. The new funding — eventually augmented by the seed round — will be aimed at scaling Swish’s sales and marketing efforts in the U.S. and manufacturing, with a goal of achieving 750 installations in 2027.
Swish was founded in 2025, is based in Tel Aviv and has 13 employees.
