Chawla joins from Lenskart, where he worked as assistant vice president, marketing for over four years.
afaqs! news bureau22 Oct 2026
17:49IST
New Update
Usha International has appointed Sumit Chawla as vice president, digital marketing.He announced the move on LinkedIn.
He moves to the role from Lenskart, where he was assistant vice president, marketing from April 2022 to October 2026.At Lenskart, Chawla led integrated brand campaigns across five global markets and managed a 25-member team spanning marketing, design, production and content.
Before Lenskart, Chawla spent over five years at Aditya Birla Fashion and Retail, where he served as deputy general manager – marketing and later DGM marketing for Jaypore. During his tenure, he worked on brand positioning, retail expansion, digital marketing, customer relationship management and strategic alliances.
His earlier roles include marketing manager at Da Milano Leathers, assistant marketing manager at Arvind Internet, and senior marketing executive at Genesis Luxury. He began his career at East End Apparels as a merchandiser in 2009, followed by a stint at Manisha International.
Usha InternationalSumit Chawla
afaqs! CaseStudies : From early roots to everyday relevance. Explore the brand journeys.
