INDIANA, Pa., Sept. 24, 2026 /PRNewswire/ — S&T Bank, the wholly owned subsidiary of S&T Bancorp, Inc. (NASDAQ, STBA), has been recognized by the American Bankers Association (ABA) with a Marketing Excellence Award in the brand awareness category for its “S&T Bank Draft Headquarters” campaign. S&T Bank Draft Headquarters was an immersive marketing experience that took place during Pittsburgh’s highly anticipated NFL Draft week in April and was designed to elevate awareness of S&T and its growing presence across Western Pennsylvania.
The three-day draft headquarters experience combined customer engagement, strategic media partnerships and regional outreach efforts to strengthen connections and enhance visibility during one of the region’s most high-profile events. The bank’s commitment to the region extended beyond the fan experience, culminating in a $50,000 donation to Pennsylvania Wounded Warriors, Inc. made possible through ticket proceeds from draft-themed events hosted in partnership with iHeartRadio.
“The NFL Draft in Pittsburgh gave us an incredible opportunity to meet people where the excitement was happening, strengthen existing relationships and connect new audiences with S&T in a way that felt authentic to who we are,” said Chris McComish, chief executive officer of S&T Bank. “This recognition honors a campaign that brought our people-forward purpose to life and reinforced our commitment to the communities we serve.”
“In a city where football plays such a defining role in the culture, having the NFL Draft in Pittsburgh gave us a unique platform to create something special for our customers and communities,” said JordynKemats, director of sales strategy and marketing at S&T Bank. “Bringing draft headquarters to life took tremendous creativity, collaboration and commitment. I’m incredibly proud of the team and our partners who turned an ambitious idea into an unforgettable three days.”
The ABA Marketing Excellence Awards celebrate outstanding bank marketing campaigns from across the country. Entries are evaluated on concept, strategy, creativity, execution and impact. The American Bankers Association is the voice of the nation’s banking industry, which is comprised of small, regional and large banks.
About S&T Bancorp, Inc. and S&T Bank
S&T Bancorp, Inc. is a $9.9 billion bank holding company that is headquartered in Indiana, Pennsylvania and trades on the NASDAQ Global Select Market under the symbol STBA. Its principal subsidiary, S&T Bank, was established in 1902 and operates in Pennsylvania and Ohio. For more information, visit stbancorp.com or stbank.com. Follow us on Facebook, Instagram, LinkedIn and X.
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