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Singapore Hotels
Minister urges hotels to focus on experiences, productivity
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Stock video by reynor408201
Singapore Hotels Urged to Focus on Distinctive Experiences and Productivity
Singapore’s hospitality industry must adapt to a more uncertain global environment by focusing on distinctive experiences, productivity, and long-term investment, according to Minister of State for Trade and Industry Gan Siow Huang. Speaking at the Singapore Hotel Association Hospitality Exchange 2026, she highlighted the sector’s role in supporting tourism growth.
As of July this year, Singapore welcomed 9.8 million international visitors, with tourism receipts reaching S$8.6 billion in the first quarter. However, global economic growth has moderated, geopolitical tensions are affecting confidence, and competition among destinations is intensifying.
Gan outlined three priorities for keeping the hospitality industry competitive. First, hotels should create experiences that cannot be easily found elsewhere. Examples include Swissôtel The Stamford’s Disney-themed dining and stay experience, launched in June, and Changi Airport Group’s Off-Airport Check-In service for Singapore Airlines travellers at selected hotels.
Second, hotels must become more productive and future-ready. The Singapore Tourism Board (STB) refreshed the Hotel Industry Digital Plan last year. From 1 November, hotels will be able to access industry-specific solution categories under the EDGE for Productivity scheme, starting with AI-enabled Digital Concierge solutions. Early adopters like JEN Singapore Tanglin by Shangri-La have invested in AI assistants to handle routine enquiries. STB will also introduce service quality masterclasses and service excellence training programmes with the Singapore Hotel Association.
Third, government and industry should continue investing together for the long term. Through the Hotel Rejuvenation Fund launched last year, hotels are upgrading properties, such as Days Inn by Wyndham Singapore Novena adding wellness-focused features. Upcoming developments include the expansion of the two Integrated Resorts, the Porsche Experience Centre Singapore, Therme Singapore, and the launch of the 37 Emerald Hill site.
Gan emphasised that Singapore’s hospitality reputation is built on quality, reliability, and service excellence, and that continued innovation and investment are essential to remain a destination people remember and return to.
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