Sawyer & Company Inc purchased a new stake in shares of Salesforce Inc. (NYSE:CRM – Free Report) during the third quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund purchased 24,503 shares of the CRM provider’s stock, valued at approximately $5,625,000. Salesforce comprises approximately 1.9% of Sawyer & Company Inc’s holdings, making the stock its 14th largest holding.
Several other hedge funds and other institutional investors have also made changes to their positions in CRM. Variant Private Wealth LLC bought a new stake in shares of Salesforce during the 3rd quarter worth about $244,000. Sowell Financial Services LLC boosted its holdings in shares of Salesforce by 16.1% in the third quarter. Sowell Financial Services LLC now owns 9,277 shares of the CRM provider’s stock valued at $2,130,000 after acquiring an additional 1,288 shares in the last quarter. Quadrant Capital Group LLC increased its stake in shares of Salesforce by 105.6% during the third quarter. Quadrant Capital Group LLC now owns 21,585 shares of the CRM provider’s stock valued at $5,137,000 after acquiring an additional 11,085 shares during the period. Robbins Farley acquired a new position in shares of Salesforce during the third quarter valued at approximately $459,000. Finally, Benchmark Financial Wealth Advisors LLC acquired a new position in shares of Salesforce during the third quarter valued at approximately $388,000. 80.43% of the stock is currently owned by institutional investors and hedge funds.
More Salesforce News
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment:Braze could strengthen Agentforce and Marketing Cloud. Salesforce will acquire Braze for $47.50 per share in cash, a roughly 58% premium, adding real-time customer-behavior data, engagement tools and approximately 2,770 enterprise customers. The technology may help Agentforce AI agents respond instantly across mobile, web and messaging channels, rather than relying on slower batch data. The transaction is expected to close in fiscal 2028, subject to regulatory approval. Salesforce Fuels AI Engine With $5.66B Braze Buyout
- Positive Sentiment:Analyst support remains favorable. Cantor Fitzgerald reaffirmed an “overweight” rating and set a $300 price target, implying substantial upside from recent levels. Jefferies said the deal could improve Salesforce’s marketing capabilities and encourage broader consolidation in software. Jefferies on Salesforce’s Braze Deal
- Positive Sentiment:AI spending and Salesforce’s data strategy provide longer-term catalysts. Coverage highlights the possibility of a multiyear AI investment cycle, while Salesforce’s Informatica and Braze assets could improve its enterprise-data advantage. Its strong margins, cash generation and ongoing buyback program provide financial support for the strategy. Informatica Boosts Salesforce’s Data Edge
- Neutral Sentiment:Valuation screens are improving. Zacks ranks Salesforce as a top value stock, and recent coverage points to a rebound in growth driven by rising demand for its AI and data products. However, the value argument depends on sustained execution and monetization. Salesforce Is a Top-Ranked Value Stock
- Negative Sentiment:The Braze deal raises acquisition and integration concerns. Investors are concerned that Salesforce is paying a large premium for a company that remains unprofitable, while deploying $5.66 billion in cash could pressure returns before the deal generates synergies. Antitrust review, customer retention and the integration of separate data architectures add further uncertainty. Salesforce Announces Braze Acquisition
Insider Buying and Selling
- The AI Buildout Is Only 15% Complete—Here Is Where the Next Dollar Actually Goes
In other news, Director Craig Conway sold 4,500 shares of the company’s stock in a transaction on Friday, September 4th. The shares were sold at an average price of $260.61, for a total value of $1,172,745.00. Following the transaction, the director directly owned 5,437 shares of the company’s stock, valued at approximately $1,416,936.57. This represents a 45.29% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, Director David Blair Kirk bought 4,176 shares of the company’s stock in a transaction on Friday, September 18th. The stock was purchased at an average cost of $239.33 per share, for a total transaction of $999,442.08. Following the completion of the transaction, the director owned 18,748 shares in the company, valued at approximately $4,486,958.84. The trade was a 28.66% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. 3.50% of the stock is owned by corporate insiders.
Analyst Upgrades and Downgrades
A number of equities research analysts have weighed in on the company. Canaccord Genuity Group upped their target price on Salesforce from $270.00 to $300.00 and gave the stock a “buy” rating in a research report on Thursday, September 17th. Needham & Company LLC reiterated a “buy” rating on shares of Salesforce in a research report on Thursday, September 17th. Stephens reissued an “equal weight” rating and set a $289.00 price objective on shares of Salesforce in a research note on Friday, September 18th. BMO Capital Markets lifted their target price on Salesforce from $250.00 to $285.00 and gave the stock an “outperform” rating in a report on Thursday, September 17th. Finally, Jefferies Financial Group restated a “buy” rating on shares of Salesforce in a report on Tuesday. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, thirteen have assigned a Hold rating and three have assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $278.98.
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