Shares of Salesforce Inc. (NYSE:CRM – Get Free Report) shot up 1.8% during mid-day trading on Friday . The company traded as high as $211.07 and last traded at $209.20. 9,600,916 shares were traded during trading, a decline of 30% from the average daily volume of 13,680,841 shares. The stock had previously closed at $205.43.
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Here are the key news stories impacting Salesforce this week:
- Positive Sentiment:Favorable earnings setup: Oppenheimer and other analysts see potential upside from Salesforce’s upcoming results, while market expectations point to a possible post-earnings move toward the stock’s highest level since January. Salesforce Faces Favorable Second-Quarter Setup With Upside PotentialHow Much Salesforce Stock Is Expected to Move After Earnings
- Positive Sentiment:Analyst support: Guggenheim reaffirmed a Buy rating with a $228 price target, while Cantor Fitzgerald maintained an Overweight rating and set a $250 target. The calls reflect confidence that Salesforce can capture demand for next-generation AI-powered, “agentic” enterprise workflows. Cantor Fitzgerald Salesforce Analyst Comment
- Positive Sentiment:Growth and capital returns: Zacks characterizes Salesforce as a strong growth stock, while a report highlights a record $27 billion quarterly share repurchase program. Buybacks could support earnings per share and signal that management views the shares as undervalued. Why Salesforce Is a Strong Growth Stock<a href="https://www.fool.com/investing/2026/08/21/marc-benioffs-salesforce-spent-a-record-27-billion/” rel=”nofollow noopener” target=”_blank”>Salesforce Record Stock Buybacks
- Neutral Sentiment:Results are the next catalyst: Analysts are focused on revenue, EPS, and operating metrics for the quarter ended July 2026. Salesforce previously reported $11.13 billion of quarterly revenue, up 13.3% year over year, and EPS of $3.88, above consensus. Salesforce Q2 Earnings Estimates
- Neutral Sentiment:AI platform positioning: Coverage comparing Salesforce with ServiceNow suggests investors are rotating toward enterprise application software as AI investment broadens beyond hardware. Salesforce’s Headless 360 strategy and the Agiloft integration on AgentExchange offer additional evidence of ecosystem expansion. Salesforce Versus ServiceNow
- Negative Sentiment:Risks remain: The buybacks were funded partly with $25 billion of new debt, increasing leverage and interest obligations. Separate commentary questions whether Salesforce could become a value trap if growth slows or AI monetization disappoints. Salesforce Value Trap Analysis
Wall Street Analyst Weigh In
A number of research firms have recently weighed in on CRM. TD Cowen reissued a “buy” rating on shares of Salesforce in a research report on Friday, June 12th. CLSA started coverage on Salesforce in a research report on Monday, July 20th. They set a “hold” rating and a $165.00 target price on the stock. Daiwa Securities Group decreased their price target on Salesforce from $295.00 to $280.00 and set a “buy” rating for the company in a research note on Tuesday, June 2nd. Citigroup raised their price target on Salesforce from $187.00 to $204.00 and gave the stock a “neutral” rating in a report on Tuesday. Finally, Jefferies <a href="https://bitcomme.com/first-national-financial-corporation-ceases-to-be-a-reporting-issuer/” title=”FIRST NATIONAL FINANCIAL CORPORATION CEASES TO BE A REPORTING ISSUER”>Financial Group raised shares of Salesforce from a “buy” rating to a “buy” rating in a research report on Wednesday, July 1st. Two investment analysts have rated the stock with a Strong Buy rating, twenty-four have assigned a Buy rating, eighteen have assigned a Hold rating and three have assigned a Sell rating to the stock. According to MarketBeat, Salesforce presently has a consensus rating of “Moderate Buy” and a consensus price target of $249.87.
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