Salesforce Inc. (NYSE:CRM – Get Free Report) rose 1.8% during mid-day trading on Wednesday . The stock traded as high as $241.12 and last traded at $237.5670. Approximately 11,464,650 shares changed hands during mid-day trading, a decline of 18% from the average daily volume of 14,023,848 shares. The stock had previously closed at $233.28.
Key Stories Impacting Salesforce
- AI Is Reshaping SaaS—These 2 Software ETFs Offer Different Ways to Play It
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment:Enterprise software stocks rallied even as broader large-cap technology stocks weakened. Salesforce rose alongside Atlassian and Monday.com, while the iShares Expanded Tech-Software Sector ETF gained about 1%, indicating renewed sector-wide investor interest. Enterprise Software Stocks Rally as Tech Tape Slides
- Positive Sentiment:Several bullish commentaries argue that Salesforce’s Agentforce and broader agentic-AI business are scaling rapidly and that the stock remains undervalued relative to its long-term opportunity. One Wall Street firm reportedly sees potential for roughly 70% upside, while the average analyst target cited by MarketBeat is $275.14 versus recent trading near $239. Salesforce Remains Down Over 12 Months
- Positive Sentiment:Salesforce’s investment in Anthropic and other AI startups is being viewed as a potentially valuable strategic position. CEO Marc Benioff said the Anthropic investment could eventually be worth “tens of billions,” helping offset the company’s inability to invest in OpenAI because of its Microsoft relationship. Salesforce’s investment in Anthropic
- Positive Sentiment:Recent fundamentals provide support: Salesforce last reported $5.90 in quarterly EPS versus a $3.27 consensus estimate, $11.35 billion in revenue, and 10.8% year-over-year revenue growth. A director also purchased nearly $1 million of shares, a potential confidence signal. Salesforce insider purchase filing
- Neutral Sentiment:Salesforce’s reported $25 billion “bet on itself” and its valuation are attracting attention, but investors remain focused on whether capital allocation and AI investments can translate into durable growth. Options imply a wide roughly one-year trading range of $152 to $368, highlighting elevated uncertainty. Salesforce Just Bet $25 Billion on Itself
- Negative Sentiment:Analysts and industry commentators warn that AI could pressure Salesforce’s traditional software economics. Larger customer and product bases may make it harder to adapt quickly, while commentary on Agentforce-related usage-based economics suggests profitability could deteriorate faster than expected. Salesforce AWU Economics Are Worsening
Analyst Upgrades and Downgrades
A number of research analysts have weighed in on CRM shares. Morgan Stanley set a $315.00 target price on shares of Salesforce in a research note on Wednesday, September 2nd. Roth Capital reissued a “buy” rating and issued a $325.00 price target on shares of Salesforce in a report on Thursday, May 28th. Citizens Jmp restated a “market outperform” rating and set a $315.00 target price on shares of Salesforce in a research report on Friday, September 18th. DA Davidson set a $225.00 price objective on shares of Salesforce in a research report on Thursday, September 17th. Finally, Needham & Company LLC reaffirmed a “buy” rating on shares of Salesforce in a report on Thursday, September 17th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty have assigned a Buy rating, fourteen have given a Hold rating and three have given a Sell rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $275.14.
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